Nothing hurts a business more than having a bad reputation, something that can turn even the best business plans into disaster alarmingly quickly. Through negative word of mouth – publicity which spreads much faster than the positive – businesses can get a black mark against them that can adversely affect marketing and sales. Negative publicity is especially easy today because of so many available customer venues where opinions can be voiced about negative experiences with different companies.
In order to stay on top of any potential bad publicity, it is important to know how to avoid and correct any negative reviews and allow more positive opinions to be shared ahead of anything negative.
You want to respond to all good and bad reviews. Handle the negative, encourage the positive. You’ll want to find out all you can about your prospect and build trust. And by all means…stay Professional!
The best way to stay on track and avoid all this, is not to let it happen in the first place.